Using social media Applications

A FRENCH SOCIAL media platform launched by Alexis Barreyat in 2020, BeReal is attracting dedicated users on US college campuses after gaining popularity overseas. Essentially, BeReal sends users a prompt at a random time each day, urging them to snap a picture and send it to their friends. You only have two minutes to respond, and a two-image collage is captured from your front and back cameras. has been declared dead multiple times, and BeReal capitalizes on a continuing quest for authenticity on social media, whatever that means. The company has received millions of dollars from investors likeAndreessenHorowitz, a prominent player in Silicon Valley that has thrown cash at Clubhouse, OpenSea, and Substack in recent years. In February, Harvard student Mariah Norman declared photo dumps on Instagram a passé endeavor so mainstream that the president does it. She was enamored by the unfiltered feed on BeReal and wrote, “Because there’s no time to find that perfect pose or background, the content you engage with on the app is charmingly mundane yet extraordinarily authentic and creative.” Norman also mentioned that BeReal sponsored a party with free admission for Harvard students who interacted with the app.